FMCG – Sentiment Data

+27_% in additional sales

+54_% boost in click through rates

-67_% drop in cost per click

A killer insight gained from learning about mums’ behaviour from our social listening program drove market-beating results

This case study demonstrates how we pull together the best of everything we do – traditional research plus data analytics, automation and actionable insight.

WHAT WE DID

• Insights Research
• Consumer Sentiment Monitoring
• Primary Qualitative Research
• Customer Journey Mapping
• Advanced Analytics
• Search Data / Strings Analysis
• First Party Data Mining
• Multi-variant Regression Modelling
• Predictive Algorithm Development
• Secondary / Third Party Data Stitching / Surrogate Metrics
• Strategy 
• Creative
• Digital Development
• Media Buying

AWARDS

• IPA Effectiveness Awards 2018: Presidents Prize/ Most effective Use of Tech and Data/ Silver
• MFA AWARDS 2017: Best Use of Data
• MFA Awards 2017: Best Short Term Demonstration of Results
• MFA Awards 2017: Best Communication Strategy
• WARC 100 2018: #1 Digital / Specialist Agency Second Year Running
• APAC Effies 2017: Finalist